Concerning the recent Elsevier boycott from a number of scientists, a representative from Elsevier Science noted that they "need to do a better job of communicating" with their readers, subscribers, authors, librarians and other interested parties.
Michael Nielsen, author of Reinventing Discovery [Note, I will finish the book tonight], recently said that "we need positive actions as well, not just an agreement about what not to do! But what’s good about the boycott is that it has engaged lots of new people in serious discussion about better ways of doing and communicating science, and some of those people are taking action. That’s exactly what’s needed for open science to thrive." Open Science is coming. When Elsevier supports legislation like the RWA, that is not going to endear many researchers. My question is, what do you recommend Elsevier read to understand the cultural shift that is happening in open science?